Cherry, Strawberry, Raspberry

Jelaia plans to start up the launch of its line of jelled desserts with three fruit flavors.

Offering a minimum of three flavors was decided on purpose:

• Substantial offering gives brand more depth ;
• Choice empowers consumers.

Finding the right flavor is a critical task for a food start-up. A brand must ensure the flavors will be accepted by the merciless market. A market study and some research can determine the most popular flavors.

We found that strawberry and raspberry are the most preferred flavors according to a recent national survey of 1500 consumers. Further market research helped find out that sweet cherry was also a top flavor amongst US consumers.

Since exotic flavors are also prized, we decided to spice-up our cherry flavor with pomegranate.

Based on this, Jelaia will first launch a strawberry, a raspberry and a dark sweet cherry-pomegranate jelled desserts. We can’t wait for you to try it!